Businesses often find it difficult to market themselves to drive foot traffic. According to the US Bureau of labour statistics, traditional businesses find it hard to market themselves to consumers

• About 20% of small businesses fail by the end of their first year

• By the end of their fifth year, 50% go under ;

• And by the tenth year, that number rises to 80%

Traditional marketing methods have limitations such as high costs and being time-consuming. These problems can be solved

• The outbreak of the COVID-19 pandemic has devastated businesses worldwide. These businesses include restaurants, theme parks as well as shopping malls. Prolonged lockdown and safe-distancing measures drastically decreased the foot traffic and revenue of these businesses, forcing them to shut down or pivot.

Solution

A next-gen geo-tagged playground where players meet opportunities offered with timeless technology. Map-based gameplay with capabilities to engage players and provide market visibility to the enterprise.

• The next generation of web building blocks is here — foster relationships between you and your customer. Tokenize your business offerings into a format that is hard to resist for your target group.

• Pokemon Go has proven that it can flock people into places to "catch them all". Team Encrypt aims to offer businesses the exact same effect. Build communities by gathering people together.

• Encrypt mission is to be an NFT platform with real-life utilities. It seeks to encourage exploration and adventure

• Collectable geo-tagged NFTs will be available around the neighbourhood, which players can redeem.

a) These NFTs can be in the form of vouchers from retail businesses such as restaurants, stores and theme parks, collectables such as limited edition digital pets as well as digital art.

b) This serves as a marketing tool for businesses to drive foot traffic while promoting health and wellness. Opportunity

Target audience

Crypto Projects, Firms and Communities. Our main audience is crypto projects, firms and communities. They can choose to mint NFTs that Crypto projects are tied to physical locations, allowing players to collect them at the location. These NFTs can have future economic or sentimental utilities. This serves firms as a marketing tool to help engage their respective communities, at the same time providing a community element of gamification to their project.

Our secondary audience is retail businesses. They can utilize the MapX platform as a Retail marketing tool to drive foot traffic. They do this by issuing NFT vouchers. This can be done by Businesses setting up a redemption point in or near their stores. All they have to do is to shake their phone with the Encrypt app on tablets or smartphones and a token will be marked as used. This reduces the operating costs associated with needing to have a spare tablet or smartphone. Consumers can then spend the NFT effectively “burning” it. On top of NFT vouchers, businesses can also issue NFT collectables as well as art pieces. Compared to traditional marketing tools, Encrypt provides several advantages to businesses.

Guarantee foot traffic/high conversion rate.

Since consumers have already made the effort to redeem the NFT vouchers physically, they are Guaranteed foot highly likely to spend those vouchers on the spot. A scenario is that hungry players would traffic/high scan the MapX app for possible food deals, and redeem the NFT voucher that would bring the highest utility/suit the player’s taste preferences. conversion rate. They would then use those vouchers on the spot to purchase from businesses.

This guarantees foot traffic to the store Minimally, players would be exposed to the underlying brand and its products. Optimally, players will be converted to customers through sales. Having physically been to the store also reduces consumer resistance. This can be in the form of difficulty navigating to the store or a mismatch between product expectations and reality. Low Cost and Effective Marketing.

Circle Developer-Controlled Wallet

Through the integration of Circle's Developer-Controlled Wallet with MapX, we've created a powerful synergy for managing Web3 digital currencies and NFTs. This collaboration offers users a unified solution, enabling the generation of secure public addresses and facilitating the direct minting of NFTs. This seamless integration empowers creators by providing a streamlined process within the Circle ecosystem, ensuring the secure storage, efficient sending, and controlled spending of various digital assets. By combining Circle's Developer-Controlled Wallet with MapX, we aim to simplify the management of digital assets while retaining ownership and control in the hands of users, fostering a more accessible and secure environment for minting NFTs and managing Web3 assets

Deployed Smart Contract POLYGON-TESTNET 0xFcAe3c57c25f83c7215Fd92F3749a4d97DE2024e