- Crypto / Web3
- Creator Economy
Plurality is a web3 onboarding protocol that enables the social media users and content creators to migrate to blockchain based web3 social networks by linking, verifying and aggregating their existing social reputation and interests.
Your online reputation is your social capital but can be taken away from you at any time.
Human interactions are becoming remote. We increasingly make decisions based on someone’s online presence, which can also be called as their “social reputation”. For example, if you want to hire someone, you will view their LinkedIn. If you want to get some plumbing done in your home, you will call whoever has 5 stars on google. If you want to improve yourself, you will follow influencers with huge following. In short, even small interactions with other people in our daily life are influenced by the reputation we see online. Therefore, it is now more important than ever to guard your social capital as it has the power to influence not only your personal lives, but also your professional life and potential business opportunities. Currently, your social capital is in the forms of your various web2 profiles in the hands of a few centralized providers. Your profile can be blocked, censored or taken down without any consideration of the years of effort you might have done to build it. Your reputation or your social capital is not truly your own.
Web3 offers a better alternative, however, adoption remains extremely low
Considering such circumstances, an alternative way of bringing together communities is being built – known as web3 social. On web3 social media platforms, users can truly own their content, earn based on the quality they offer and remain free from any external manipulation. However, the adoption remains extremely low. Lens, which is one of the famous web3 social platforms, has only 125k active profiles as of yet. Which is peanuts as compared to the 4.8 billion users who use web2 social media platforms.
Low adoption in web3 socials means low adoption of blockchain overall
Currently only 4% of the world uses web3 technologies. But time and again, we have seen that users on any platform grow when they are engaged. On blockchain, crypto kitties was the first experiment which encourage users to engage with the web3 platform, and it basically broke Ethereum. Therefore, we need to bring people on web3 and keep them engaged. Something that web3 social might be able to do.
We need people not addresses on chain
If we need to increase the adoption of blockchain overall, we need to increase adoption of web3 socials. Plurality’s team figured out 3 problems that are currently hindering users from moving to web3 socials.
Plurality can open doors for plethora of new applications. For example:
Adoption of web3 social platforms is low, which poses hurdles to adoption of web3 overall. This needs to be fixed by providing users easy to onboard mechanisms and personalized experience from day 0. Plurality intends to solve this with its privacy preserving linking mechanism between web2 and web3 worlds.
We believe that Plurality could ease onboarding process and allow users to have an engaged community and interesting content on web3 from day 0 of onboarding, greatly increasing the user experience and retention on web3 platforms. Our incentivized mechanism to retain communities will allow us to reduce the cold start problem of web3 dApps.
Presentation & Demo Video: https://youtu.be/zqmw1FueLc8
Metamask snap: https://www.npmjs.com/package/web3-plurality
Hira Siddiqui (Blockchain Architect), Mujtaba Idrees (Blockchain and Identity Expert), Tianlei Zhu (ZK Expert)