Project Description: The goal of SWIRL is to create a decentralized platform that serves as a marketplace for both advertisers and publishers. Our main objective is to build a platform that does not require the sharing of users’ data for displaying ads.
The platform aims to decentralize the advertising industry, creating a more equitable and transparent ecosystem where advertisers and publishers can interact without the need for intermediaries. By doing so, we want to foster a more direct relationship between content creators and advertisers, making it easier for advertisers to find the right audience for their products and services and for publishers to monetize their content without compromising users’ privacy.
To achieve this, SWIRL will leverage blockchain technology to create a decentralized marketplace that allows publishers to choose the ads to be shown on their platform. Advertisers will bid on ad placements using BTTC or other cryptocurrencies, and publishers will receive a share of the revenue generated by these ads in the form of BTTC based on the total number of clicks.
Unlike traditional advertising platforms, SWIRL will not require users to share their personal data or browsing history with advertisers. Instead, SWIRL will use algorithms and data analytics to analyze users’ behaviours and preferences based on their interactions with the platform. This approach allows for more accurate targeting while preserving users’ privacy.
In summary, SWIRL aims to revolutionize the advertising industry by creating a decentralized platform that does not require the sharing of users’ data for displaying ads, while allowing advertisers and publishers to interact more directly and transparently, using BTTC or other cryptocurrencies as the currency for transactions. Publishers will have the freedom to choose which ads to display on their platform, and they will be rewarded based on the total number of clicks generated by those ads. Users will have complete control over their data privacy, and their data will not be shared with advertisers.
TRON DAO Forum Submission Link: https://forum.trondao.org/t/swirl-ads-the-decentralised-ad-platform-that-puts-privacy-first-rewards-publishers-and-offers-easy-npm-package-integration-say-goodbye-to-invasive-ads-and-hello-to-a-better-web-experience/17055
Smart Contracts deployment links: https://testnet.bttcscan.com/address/0x32158bdCEC4F45687365a6cC9F291635Daf8b32B
Use of TRON/BTTC:
- We are storing Advertisers, Campaigns and Publishers data in BTTC chain.
Link to code repository: https://github.com/bhadresh-lamprostech/Swirl-ad