Margin based perpetual protocols have emerged as a relatively new (<2 yrs), yet growing segment of the DeFi derivatives landscape. Prominent examples today include GMX and Gains Network, having done ~$70B and ~$20B in cumulative trading volumes. There is a whitespace for a margin based perp protocol on Binance Smart Chain, and especially one that is not entirely focused on current DeFi users, but also brings in new users to the space via alternative asset classes to crypto (stocks, forex etc).
We plan to do this by first going to market with BSC native users, who are used to the look and feel of decentralized trading platforms. While this allows us to refine our oracle-based LP architecture and back-end, we will continue to integrate methods of acquiring non-crypto native users that are simple, yet relatively untapped today. These include frictionless onboarding via custodial and smart contract based wallets, on-ramp aggregators like Plaid, and creating one-click trading experiences (by the use of session keys and abstracting user signatures).
Ultimately, we want retail users to become not just traders, but also passive (and profitable) market makers on our platform, and use our composable LP architecture to integrate with other Binance native protocols. Our flywheel can be summarized as follows: Oracle-based perp architecture enables profitable LPs, which creates deep liquidity, which further encourages more LPs to participate in market making.