PuerHub is committed to providing tea collectors and consumers with a tea-centered, fair and just, transparent and credible tea secondary market platform with social attributes, so as to solve the trust crisis of tea consumers and create a good Contribute to the tea market atmosphere. In the future, PuerHub will customize anti-counterfeiting and transaction solutions for more products based on "Tea Code".
Experience the project by searching the WeChat applet "PuerHub" or using WeChat to scan the QR code below
Origin of PuerHub
In China's tea market, due to the problems left over from history and the lack of brand management, a large number of vicious incidents of brand tea being counterfeited occur every year. As a collectible financial tea, Pu'er tea has been maliciously hyped by a large number of speculators. Speculators use "tea tickets" as a carrier for futures trading before the manufacturer's release. In fact, they are gambling. Bearish. Every time the new "financial tea" is released, it brings a peak of long-short betting for futures trading like Pu'er tea. There are many uncontrollable factors in this hype model of private futures trading. The seller can't deliver the goods, the buyer can't receive the goods, and the next family can't receive the goods, or they also sell the futures. trigger a domino effect. Excessive speculation about the financial attributes of tea is a kind of harm to the tea market. It harms not only collectors, investors, and merchants, but also everyone in the industry chain. Secondly, the problem we have been thinking about and hope to solve is how to map chattel transactions on the chain. Almost all chattel NFTs cannot accurately express their real identity. It's like picking up your child from kindergarten and the teacher handed over your 5-year-old boy, but it's someone else's child, it's ridiculous, of course the description is very inaccurate, but I hope you understand what it means . NFT can represent a certain type of real object, but it cannot accurately reflect an individual of the real object.
PuerHub
PuerHub includes transactions in the primary and secondary markets of tea, collection-level warehousing of tea, and a circle-level social platform based on tea-drinking culture lovers.
tea code
The core technology of the project, through blockchain traceability combined with tea face anti-counterfeiting technology, truly organically combines digital blockchain technology with physical tea, and endows non-homogenized actual meaning with the uniqueness of the pressed tea pattern. PuerHub formulates interaction rules, and binds digital collections and physical products 1:1 through automatic settlement on the chain and excellent physical warehouse of origin, and creates a new product existence scheme - both existing in the virtual world and physical objects as reality mapping free goods.
How does "Tea Code Order" realize item identification?
PuerHub uses artificial intelligence technologies such as neural network, deep learning, computer vision, etc., according to the uniqueness of the pressed tea itself, which is like a human fingerprint after being suppressed. Relying on this technology, PuerHub can ensure that the tea will not be processed twice (softening, blending) after it circulates in the market, which not only ensures the authenticity of the tea and the interests of consumers, but also maintains the brand image of the tea company. Of course, the tea code is also applicable to all products with significant and unique texture characteristics. PuerHub also hopes that the tea code will become a general solution for more physical products to enter the digital world in the future, serve the real economy well, and help the metaverse faster , more harmonious become an important part of everyone's life.
What does the technology "Tea Code" mean?
The tea code subtly extracts the specific lines of the commodity in the physical world. These specific lines are unique. Just like a human fingerprint, it has become an indelible identity proof for this commodity.
Tea Code means that the digital assets of the blockchain can finally correspond to every real individual in the real world!
Under the background of productivity in the current society, commodities tend to develop homogeneously, and most commodities lack the ability to remove fakes and store the truth. The authenticity of the product is identified by means of the outer packaging details of the product, anti-counterfeiting labels or electronic labels, but these methods are not based on the product itself without exception, and such anti-counterfeiting methods are illogical. Similarly, in today's developed productivity, counterfeiting is obviously not a problem, and the direct motivation for illegal traders to sell counterfeit products is whether they can bring high profits.
In addition, there are countless cases of binding NFTs to physical sales, but the end result is that such NFTs lose almost all their value after the physical objects are withdrawn. In short, once such NFTs are separated from the physical objects, they will no longer be sold recognized by the market. The essence of this is to use the underlying technology of NFT as a marketing tool for physical sales, which in a sense denies the value of digital assets.
The world of blockchain and the real world are completely parallel rather than intertwined. The current connection between blockchain and the real world is endorsed by the credit of an institution or service provider. This endorsement Not solid and reliable!
solution
First, as a commodity, he can inherit all the advantages of current e-commerce. Second, the authenticity of his identity, as well as the determination and circulation of ownership, allow users to reach a consensus of trust by personally confirming the facts themselves, rather than focusing on centralization. Blind trust in institutions. As a tea collection that emphasizes uniqueness and non-homogenization, its financial attributes are also innate. To this end, PuerHub proposed the solution of "Tea Code Order", which is a new type of commodity existence form, and as the main body of the commodity, the texture on the surface of the pressed tea is randomly generated during the production process. Like human fingerprints, it is unique; the characteristics of compressed tea make it a non-homogeneous commodity compared to other homogeneous commodities in modern industrial pipelines. Based on this feature, PuerHub extracts his features and stores them on the chain. Of course, the tea code is also applicable to all products with significant and unique texture characteristics. PuerHub also hopes that the tea code will become a general solution for more physical products to enter the digital world in the future, serve the real economy well, and help the metaverse faster , more harmonious become an important part of everyone's life.
As a carrier of the hopes of countless consumers, collectors, investors, tea companies and tea farmers, PuerHub will also use the tea code as a carrier to become a trustworthy and valuable secondary market for tea trading, and face up to the benefits of collecting tea. It establishes an excellent tea storage environment and allows users to conveniently circulate tea in digital form under the framework of tea code order. Whether it is the initial sale of tea or the collection market, it can make the source and transaction of tea more convenient. Open and transparent.
Product Modules
- Product anti-counterfeiting system
- User assets and warehouse management system
- Tea secondary market trading system
- Proof of tea assets as the basis for the social platform of tea culture
The product anti-counterfeiting module and user asset and warehouse management system have been developed and can be accessed by searching the WeChat applet "PuerHub".
How to make money
- PuerHub makes profits by providing tea companies with data analysis, product marketing, etc.
- PuerHub charges transaction fees to Pu’er tea collectors and consumers through the secondary tea market
- PuerHub collects storage fees by establishing a tea collection and storage warehouse.
Project landing
a. Measure the tea mountain with your feet and explore the truth of the industry. PuerHub team members will investigate and inspect the tea producing areas in Lincang and Xishuangbanna many times in 2021; b. Nobel Laureate in Economics Dr. Maskin wished the team "May you bring Yunnan's tea to the world"; c. Mr. Fang Yi, a well-known enterprise planning expert in the tea industry, wrote an inscription for PuerHub, "Smart tea has a bright future"; d. Team members collect tea cake sample pictures for AI training. At present, PuerHub has collected a large number of tea cake samples. Thanks to this, users can scan the tea cake surface to obtain product information e. Through the continuous improvement of product technology by the team, merchants do not need to purchase additional equipment. Tea companies, tea factories, small and medium-sized tea merchants and even tea farmers can complete the entry and chaining of tea cakes with a mobile phone after obtaining permission. At present, the anti-counterfeiting traceability system with complicated equipment, numerous steps and high cost on the market has significant advantages compared with the anti-counterfeiting traceability system, which has laid a solid foundation for the widespread promotion of tea code orders and better service to the tea industry.
Commercial Verification
PuerHub has passed the release of a small number of digital collections for application testing and commercial verification of the project.
at last
We are so charming!
- Based on a trillion-scale physical industry. The tea industry is a multi-billion industry. In China alone, 300 million people drink tea every day, and 50 million tea lovers collect and trade tea.
- A powerful technology, tea face recognition. The scheme developed based on the texture of the item itself is the real identification and anti-counterfeiting of the item.
- The policy is compliant and based on the development of the real economy. Based on Chinese regulations, PuerHub is a government-backed project to help farmers.
- A powerful extension scheme, everything can be "tea face recognition". Powerful scalability can be applied to everything in the world. PuerHub did a great job!
- Blockchain is finally connected to the world. The blockchain world and the real world are completely parallel rather than intertwined. The current connection between the blockchain and the real world is endorsed by the credit of an institution or service provider. This endorsement is not Solid and reliable. The tea code order means that the digital assets of the blockchain can finally correspond to every real individual in the real world!
- The identification of items no longer requires human intervention, subverting the "pseudo logic" of all product identification. Under the background of productivity in the current society, commodities tend to develop homogeneously, and most commodities lack the ability to remove fakes and save the truth. The details of the outer packaging of the product, anti-counterfeiting labels or electronic labels and other means to identify the authenticity, but without exception, these methods are not based on the product itself, such anti-counterfeiting methods are illogical. Similarly, in today's developed productivity, counterfeiting is obviously not a problem, and the direct motivation for illegal traders to sell counterfeit products is whether they can bring high profits. The tea code has skillfully extracted the specific lines of the commodity in the physical world. These specific lines are unique. Just like a human fingerprint, it has become an indelible identification of the commodity. PuerHub's Philosophical Thinking
- There are no two identical leaves in the world. Just as there are no two identical individuals in the world, based on this concept, PuerHub firmly believes that everything can be connected to the digital world in a "tea code" way
- Three ultimate problems. The three philosophical dilemmas raised by Socrates: Who am I? where am i from? Where am I going? When it is materialized and applied to a commodity, the immutability and traceability of the blockchain solves the problem of "where do I come from?", and as a product that can be lifeless can be self-certified The "tea code" of identity has never answered the difficult question of "Who am I?" As for "Where am I going?", the PuerHub team has been deeply involved in Yunnan, knowing that the quality of Yunnan tea is high, but the added value of agricultural products is extremely low, and the income of tea farmers is meager. The team will also continue to work hard to develop healthier and brighter tea sales channels, increase income for tea farmers in marginal tea-producing areas, and help rural revitalization. Why Arweave
- Choosing Conflux symbolizes the decentralization of transaction confirmation, while Arweave symbolizes the decentralization of tea face recognition technology.
- Decentralized storage plays a key role in tea face recognition.
- Low price and convenient access means. We want to contribute to Arweave
- Enrich the Arweave ecosystem.
- With tea face recognition as the core and decentralized storage as the trust basis, the real-world supervision and authentication capabilities are given to Arweave. What can we do for society
- In 2023, it is estimated that 150 million real pictures of open tea cakes exist in the real world (not only the tea industry, but will expand to other industries in the future), and together with Arweave, provide a large number of high-quality samples for the society.
- Use the tea code to completely solve the problem of authenticity of items.
The tea industry is changing because of us
- A free anti-counterfeiting solution will be launched soon, providing free anti-counterfeiting solutions to 30,000 tea-related companies around the world.** Through the continuous improvement of product technology by the team, merchants do not need to purchase additional equipment. Tea companies, tea factories, small and medium-sized tea merchants and even tea farmers can complete the input and chaining of tea cakes with a mobile phone after obtaining permission. At present, the anti-counterfeiting traceability system with complicated equipment, numerous steps and high cost on the market has significant advantages compared with the anti-counterfeiting traceability system, which has laid a solid foundation for the widespread promotion of tea code orders and better service to the tea industry.**
- Every year, the secondary market of collectibles traded in tea will have various problems such as counterfeiting, futures thunderstorms, etc. We will prevent such incidents from happening.
- Rooted in Yunnan, the origin of tea, so that the world can drink high-quality drinks.
For more details, please check PuerHub White Paper
Experience the project by searching the WeChat applet "PuerHub" or using WeChat to scan the QR code below
Finally, be sure to check out PuerHub's Demo Video!
PuerHub 致力于为茶叶收藏者与消费者提供一个以茶为中心，公平公正、透明可信、具有社交属性的茶叶二级市场平台，以此解决茶叶消费者的信任危机，为创造良好的茶叶市场氛围贡献力量。在未来，PuerHub 将以”茶码令“为基础，为更多产品量身定制防伪与交易方案。
PuerHub的起源
中国的茶叶市场，由于历史遗留问题以及品牌管理的缺失，每年都会发生大量的品牌茶叶被仿冒的恶性事件。而普洱茶作为一款可以收藏的金融茶，被大量的炒家恶意炒作，炒家在厂家发售前便以“茶票”为载体进行期货交易，实际上就是在对赌，有人看多，就会有人看空。每次新的“金融茶”的发售，都为普洱茶这种期货交易带来一个多空对赌的高峰。这种民间的期货交易的炒作模式，存在诸多不可控因素，卖家交不了货，买家接不了货，以及下下家也收不到货，或者也卖了期货出去，这会在炒茶链上引发多米诺骨牌效应。而过度炒作茶叶金融属性，这对茶叶市场是一种伤害，它伤害的不仅仅是藏家、投资客、商家，也波及产业链上的所有人。 其次，我们一直在思考和希望去解决的问题是如何将动产交易映射在链上，几乎所有的动产NFT都无法准确的表达它的现实身份。就像是从幼儿园接你的孩子放学，教师交给你的5岁的小男孩，但确是其他人的孩子，这是很荒谬的，当然这个描述很不准确，但是希望您能理解这个意思。NFT可以表示某一类现实中的实物，但是他无法准确的反映现实中实物的一个个体。
PuerHub
PuerHub 包含 茶叶一级市场和二级市场的交易，茶叶的收藏级仓储，和基于茶饮茶文化爱好者打造的圈层社交平台。
茶码令
项目核心技术，通过区块链溯结合茶脸防伪技术，真正意义上的将数字的区块链技术和实体的茶叶有机结合，以紧压茶茶纹的唯一性赋予非同质化实际含义，由 PuerHub 制定交互规则，通过链上自动结算与优异的原产地实体仓储对数字藏品与实体产品进行 1 : 1 绑定，塑造一款新型产品存在方案——既存于虚拟世界又有实物作为现实映射的游离态商品。
”茶码令“是如何实现物品鉴定的？
PuerHub 利用神经网络、深度学习、计算机视觉等人工智能技术，根据紧压茶本身纹路压制后如同人类指纹一样的唯一性，提取纹路特征，从根本上做到紧压茶的防伪。 依托这项技术，PuerHub 能保证茶叶流通市场后，不被二次加工（软化、拼配），既保证了茶叶的真伪性和消费者的利益，也维护了茶企的品牌形象。 当然，茶码令同样适用于所有具有显著且独特纹理特征的产品，PuerHub也希望茶码令在未来能成为更多实体产品进入数字世界的通用解决方案，服务好实体经济，助力元宇宙更快、更融洽的成为每个人的生活中重要的一部分。
“茶码令”这项技术意味着什么？
茶码令巧妙的提取了实体世界商品存在的特定纹路，这些特定纹路都是独一无二的，正如人的指纹一样，它成为了这个商品不可磨灭的身份证明。
茶码令意味着区块链的数字资产终于可以和现实世界的每一个真实存在的个体对应起来了！
在当前社会的生产力背景下，商品趋于同质化发展，而绝大部分商品缺乏去伪存真的能力，这样的缺陷便导致了在交易流通的过程中真假难辨，产生信任问题，即使用户可以通过商品的外包装细节，防伪标签或电子标签等手段辨别真伪，但这些方式无一例外都不是建立在商品自身基础之上的，这样的防伪方式是不符合逻辑的。同样，在生产力发达的今天，制假显然不是难题，而决定不法商贩售假的直接动机则是其是否能带来高额的利润。
此外，将NFT绑定实物销售的案例数不胜数，但是最终的结果是，这类NFT在提取实物后⼏乎丧失了全部价值，简而言之，此类NFT⼀旦脱离了实物，便不再被市场所认可。这本质是将NFT这项底层技术作为实物销售的营销⼯具，这种⾏为在某种意义上是否认数字资产的价值的。
区块链的世界和现实世界是完全并行而不是相交错的，当前区块链和现实世界的联结都是背靠某个机构或者是服务商企业的信⽤作为背书的，这种背书不是牢固且可靠的！
解决方案
首先，作为商品，他可以继承当前电商的所有优势，其次，他的身份真实性，以及所有权的确定和流通的环节是允许用户通过自己亲自确认事实来达成信任共识的，而非对中心化机构的盲目信任。而作为一个强调唯一性和非同质化的茶叶收藏品，它的金融属性也是与生俱来的。 为此，PuerHub提出了“茶码令”这一解决方案，他是一种新型的商品存在形态，而作为商品主体的紧压茶，其表面的纹路是在生产过程中随机生成的，它就像人的指纹一样，是唯一的；紧压茶的特性也就造就了其相对于其他现代⼯业流⽔线同质化商品⽽⾔，是⼀个⾮同质化商品。 基于这个特性，PuerHub提取他的特征上链存储。 当然，茶码令同样适用于所有具有显著且独特纹理特征的产品，PuerHub也希望茶码令在未来能成为更多实体产品进入数字世界的通用解决方案，服务好实体经济，助力元宇宙更快、更融洽的成为每个人的生活中重要的一部分。
而作为承载无数消费者、藏家、投资客、茶企与茶农希望的PuerHub，也将以茶码令为载体，做一个值得信赖，有价值依托的茶叶交易二级市场，正视收藏茶带来的溢价，建立优良的茶叶仓储环境，允许用户在茶码令的框架下，将茶叶以数字形态进行便捷的流通，无论是茶叶的初次销售还是藏品市场，都能使茶叶的来源与交易更加的公开透明。
产品模块
- 产品防伪系统
- 用户资产和仓储管理系统
- 茶叶二级市场交易系统
- 茶资产证明为基础茶文化社交平台
产品防伪模块和用户资产和仓储管理系统已开发完毕，可通过搜索微信小程序“PuerHub”访问。
如何盈利
- PuerHub 通过为茶企提供数据分析，产品营销等方式获得利润
- PuerHub 通过茶叶二级交易市场向普洱茶藏家与消费者收取交易手续费
- PuerHub 通过建立茶叶收藏过存储仓库收取仓储费。
项目落地
a. 用脚丈量茶山，探寻产业真相。 PuerHub 团队成员在2021年多次调研考察临沧、西双版纳茶产区； b. 诺贝尔经济学奖获得者马斯金博士祝福团队“愿你们将云南的茶叶带向世界”； c. 茶行业知名企业策划专家方一只老师为 PuerHub 题字，“智能茶叶，前途无量”； d. 团队成员采集茶饼样本图片用于AI训练，目前PuerHub已采集海量茶饼样本 ，得益于此，用户扫描茶饼饼面即可获得产品信息 e. 团队通过对产品技术的不断完善，商家无需添置额外的设备，茶企、茶厂、中小茶商甚至茶农在获得许可后只需一部手机便可完成茶饼的录入与上链，与目前市面上设备冗杂、步骤繁多、成本高昂的防伪溯源系统相比有着显著优势，这为 茶码令 的广泛推广，更好的服务于茶行业奠定了坚实的基础。
商业验证
PuerHub已通过发售少量的数字藏品用于项目的应用测试以及商业验证。
最后
我们如此有魅力！
- 立足于一个万亿级体量的实体产业。茶行业是一个亿万级的产业，仅在中国，每天有3亿人在喝茶，5000万茶饮爱好者进行茶叶收藏与交易。
- 一个强大的技术，茶脸识别。基于物品自身的纹路研发的方案，是真正意义上的物品身份鉴定与防伪。
- 政策是合规的，立足于实体经济的发展。PuerHub立足与中国法规，是受到政府支持的助农项目。
- 强大的扩展方案，万物皆可”茶脸识别“。强大的拓展性可应用于世间万物。 PuerHub做了很伟大的事！
- 区块链终于和世界联结在一起了。区块链的世界和现实世界是完全并⾏而不是相交错的，当前区块链和现实世界的联结都是背靠某个机构或者是服务商企业的信⽤作为背书的，这种背书不是牢固且可靠的。茶码令意味着区块链的数字资产终于可以和现实世界的每一个真实存在的个体对应起来了！
- 物品的鉴定不再需要人为干预了，颠覆了所有产品鉴定”伪逻辑“。当前社会的生产力背景下，商品趋于同质化发展，而绝大部分商品缺乏去伪存真的能力，这样的缺陷便导致了在交易流通的过程中真假难辨，产生信任问题，即使用户可以通过商品的外包装细节，防伪标签或电子标签等手段辨别真伪，但这些方式无一例外都不是建立在商品自身基础之上的，这样的防伪方式是不符合逻辑的。同样，在生产力发达的今天，制假显然不是难题，而决定不法商贩售假的直接动机则是其是否能带来高额的利润。而茶码令巧妙的提取了实体世界商品存在的特定纹路，这些特定纹路都是独一无二的，正如人的指纹一样，它成为了这个商品不可磨灭的身份证明。 PuerHub的哲学思考
- 世界上没有两片相同的叶子。正如同世界没有完全相同的两个个体，基于这样的理念，PuerHub坚信万物皆可以“茶码令”的方式与数字世界联结
- 三大终极难题。苏格拉底提出的哲学三个难题：我是谁？我从哪来？我要到哪去？将其物化，作用至一件商品时，区块链的不可篡改和可追溯性很好的解决了“我从哪来？”这一问题，而作为可以让一件没有生命的商品能够自我证明身份的“茶码令”，前所未有的回答了“我是谁？”这一难题。至于“我要到哪去？”，PuerHub团队深耕云南，深知云南茶质量上乘而农产品附加值却极低，茶农收入微薄。团队也将不断努力，开拓更健康、更光阔的茶叶销路，为边缘茶产区茶农增加收入，助力乡村振兴。 为什么选择Arweave
- 选择Conflux象征着交易确权的去中心化，而Arweave象征茶脸识别技术的去中心化。
- 去中心化存储对于茶脸识别，是关键性的作用。
- 低廉的价格以及便捷的接入手段。 我们想为Arweave做出贡献
- 丰富Arweave生态。
- 以茶脸识别为核心，去中心化存储为信任基础的模式让现实世界的监督鉴权能力赋予至Arweave。 我们能为社会做什么
- 2023年预估1.5亿张在现实社会真实存在的开放茶饼实物图片（不仅仅是茶行业，未来会拓展到其他行业），与Arweave一同为社会提供大量优质的样本。
- 利用茶码令彻底解决物品的真伪问题。 茶行业因为我们而改变
- 即将开启免费的防伪方案，向全球3万家从事茶相关的企业提供免费的防伪解决方案。团队通过对产品技术的不断完善，商家无需添置额外的设备，茶企、茶厂、中小茶商甚至茶农在获得许可后只需一部手机便可完成茶饼的录入与上链，与目前市面上设备冗杂、步骤繁多、成本高昂的防伪溯源系统相比有着显著优势，这为 茶码令 的广泛推广，更好的服务于茶行业奠定了坚实的基础。
- 每年茶叶交易的收藏品二级市场都会有造假，期货暴雷等各种问题，我们将杜绝此类事件的发生。
- 扎根在茶叶的原产地云南，让世界喝到优质的饮品。
更详细的内容请查看 PuerHub 白皮书
通过搜索微信小程序“PuerHub”或使用微信扫描下面的二维码体验项目
最后，请一定要查看PuerHub的Demo Video！