B4B is a reputation-based Ad platform for Telegram influencers built on TON blockchain. The platform enables influencers and advertisers collab: fast, transparent and secure.

We provide a Web3 platform for Telegram Crypto influencers on TON blockchain.

Problem

Launching Ads campaignes with Telegram influencers is a routine and long process with many opposite problems for both sides:

• Only 10% of influencers respond to Ad orders. From the influencer's side - they receive many requests without a clear offer and aren't motivated to respond quickly and make Ads on time
• Advertisers have a high risk of losing money and not getting high-quality Ads, but influencers don't trust brands and ask for 100% prepayment
• Advertisers need performance history, but influencers don't have a transparent portfolio

Solution

We want to disrupt influencer-marketing and create an Ad platform on TON for Telegram with benefits for influencers and advertisers. B4B allows Advertisers:

1. Use the influencer Ad channel with safe borderless payments
2. Make fast and quality Ads with active and advertising-ready influencers
3. Approved privacy information and open reputation of influencers for a better choice

Influencers can:

1. Receive pre-paid Ad orders on the free dates
2. Guarantee of full payment after posting ads via smart-contract
3. Increasing reputation through activity on the platform and quality of ads
4. Earn transferable Rewards monthly based on Reputation

How it works?

1. Influencers create their accounts and verified their Telegram channel. They receive NFT ID after channel verification. They share the link on their booking page for advertisers with full portfolios.
2. Advertisers buy subscriptions to get a database of influencers or book the influencers on direct links from influencers for free.
3. Advertiser prepares ad content (post and image), book the date, and pay in TON Tokens via smart contract.
4. Influencers accept the Ad campaign ASAP to achieve a higher B4B Rating. On the planned Ad date he has scheduled to publish the Ad content on the Telegram channel and share the link with advertisers to receive payment in TON and grow B4B Rating.
5. Brand accepts the Ad due to 24 hours and unlocks the payment for the influencer or makes a dispute with B4B.
6. Influencers receive TON payments for Ads, grow their B4B Rating on the platform, and earn B4B Coins monthly, based on their Rating.
7. Influencers can hold the B4B Coins as investors or burn them at any time to receive TON from Reward Pool.

Motivating algorithm for influencers

B4B.WORLD has a dual-token reputation system to motivate influencers’ activity and long-term work. The first token — B4B Rating — is a non-transferable reputation meter. The second token — B4B Coins — is a transferable monthly reward for influencer activity. B4B Coins reward is proportional to the B4B Rating increase this month.

B4B Protocol generates a fixed amount of B4B Coins monthly and fills the B4B Reward Pool with liquidity from ads fees on the platform. As a result, any holder can burn his B4B Coins and get stablecoins from the liquidity pool anytime. The exchange rate equals the ratio of B4B Reward Pool to the B4B Coin circulation and is constant within a month.

Instructions to B4B Testnet on TON:

For influencers: https://staging-influencer.b4b.app/ - Personal Account for the Telegram influencers

More info: https://medium.com/@b4b.world/try-to-be-a-telegram-influencer-with-b4b-1d1c969bd621

1. Register on the platform via TON wallet
2. Make a profile of your channel on Telegram and verify it by OAuth to get NFT channel ID
3. Accept ads orders from advertisers ASAP, make ads in time and the best quality to grow the Rating
4. Receive payments for ads in the TON Coins from smart-contract
5. Earn B4B Coins monthly based on your Rating and exchange for TON or hold them For brands: https://staging-brand.b4b.app/ - Personal Account for brands

1.Register on the platform via TON Wallet

2.Search Web3 Telegram influencers with filters by parameters, learn their statistic and history

3.Book suitable influencers and reserve TON payments via Smart-Contract

4.Check the status of planned ads and make reviews for influencers to grow their Rating and Rewards

Gitlab: https://gitlab.com/b4b-world/b4b-contracts-ton

Video Demo: https://youtu.be/X2b1HeguLzg

**Demo ** Influencer - https://staging-influencer.b4b.app/ Advertiser - https://staging-brand.b4b.app/