Looking at the video and livestream content creation sector it is of no doubt it's experiencing rapid growth, propelled by technological advancements and evolving consumer preferences.
Video Content: Video remains the most consumed type of digital media, representing over 80% of all internet traffic. This trend is expected to continue growing. With YouTube continuing to be the go-to platform for video content, with over 2.5 billion monthly active users as of 2024 and TikTok maintaining its position as the leader in short-form video content, with over 1 billion and counting monthly active users.
Live Streaming: The global live streaming market, currently valued at around $91 billion, is expected to reach $368.1 billion by 2030, growing at a CAGR of 23%. As seen with Twitch dominating the gaming livestream space with over 140 million unique monthly viewers.