First, players adopt cute pets. Next, they adopt crypto.

Players are drawn to the game to feed and play with their collectible pets, Tonchis. To interact with their pets and to upgrade in-game, players have to earn in-game currency to complete missions and tasks that teach them about cryptocurrency and blockchain.

Using an in-game wallet that simulates the real Telegram Wallet, players transfer money, buy food and toys, and use simulating actual Telegram wallet buttons within the game. This helps them develop muscle memory and become comfortable with real-world Telegram Wallet later.

Tonchi makes complex concepts simple and accessible, educating players while they play and enjoy with their pets. The game follows a play-to-learn methodology, transitioning absolute beginners into passive cryptocurrency holders with both custodial and non-custodial wallets, forming loyalty to TON cryptocurrency.

We provide a safe environment to eliminate users' concerns on using real Telegram Wallet and trading real currencies.

The Customer Learning Journey has two levels: Basic and Advanced.

1. The Basic level teaches how to use a wallet and shapes passive TON cryptocurrency Telegram wallet user mindset
2. The Advanced level goes deeper and fosters active cryptocurrency engagement

Game you can share with your Mom.

• While others make clickers with "cryptobro" aesthetics, our game is designed for sharing with women ( mothers, sisters, wives, girlfriends, daughters). Women have caring and sharing personalities, once they have learnt , they tend to teach others to give benefit to loved ones around and spread the knowledge further.

• We increase the terms’ complexity throughout the game , we don’t communicate with our players in crypto slang at the beginning but keep educating on the terminology.

• Our art is hand-drawn; we refrain from using AI-generated art. We are aiming to bring real art to web3

Let’s go into details

Tonchi consists of several closely interconnected systems:

1. Pets and Collections
2. Tonchi Wallet
3. Customer Learning Journey
4. Affiliate program and Squads
5. Monetization
6. Tokenomics

Pets and Collections

In Tonchi, the player takes care of adorable pets: seals, newts, dragons, and a hundred of other tonchis. Each pet is unique, has its own food and toy preferences, and is being unlocked at a certain player's experience level. To attract a pet, the player needs to leave food in their yard and wait for a few hours in real time. There will always be a surprise when the player returns to the game: the pets that have come may be one the player has been waiting for and wants to upgrade, or someone absolutely new.Players actions influence the extent of new pet revelation.

If the player has been away from the game for too long, they will see messages and photos from pets that have visited them, alongside with gifts that the pets have brought to see them again.

The player collects photos of the pets into their collection, a photo encyclopedia where the player keeps all the pets found. This is also where the player gets hints about what other pets are waiting for them in the future, and what learning or game tasks they need to complete to unlock new pets. These pictures can be shared with friends.

The player can get standard Tonchi into the game, but really fabulous pets—cryptids—can only be attracted using valuable in-game cryptocurrency. For this, the player needs to learn how to use the Tonchi Wallet, buy special toys, and complete tasks in the Learning Journey.

Tonchi Wallet

Tonchi Wallet is designed to simulate using Telegram Wallet. To buy pet food, the player will need to exchange in-game coins for "edible coins." An inexperienced user gets used to the wallet interface in a safe environment, so in the future, the interface of a real Telegram wallet will be comfortable and intuitively understandable.

The player can buy and exchange different in-game coins for food, toys, in-game objects, and expansion of their pet yard. The player will be able to buy and sell in-game items, send coins to friends, buy decorations for their house, and customise and personalise it.

In the future, the player will also learn how to create a real Telegram Wallet and connect it to the game, make first transactions and even create a non-custodial wallet.

Player Learning Journey

In the gaming experience, we focus not only on the practice of using the wallet, but also on introducing the player to the rest of the world of cryptocurrencies.

The Learning Journey consists of two levels: Basic and Advanced.

Basic Level is intended for absolute beginners, and is necessary for basic learning of concepts from the world of cryptocurrencies. The level consists of simple and easy to play mini-games with pets, introducing basic cryptocurrency terms in a subtle manner that doesn't overwhelm users. We don't force the user to learn, but rather motivate them to complete mini-games to earn Experience Points and coins, and get new pets. Through play and regular repetition, we make the basic terms familiar and building concepts and terms acquisition.

By completing mini-games and Learning Journey tasks, the player earns Experience Points that help them reach a new Experience Level. Each Experience Level unlocks new items in the in-game shop that help to attract rare pets.

The Advanced Level is designed for those who are truly interested in the crypto world and are ready to consciously learn more. More experienced crypto users can skip the Basic Level and start the Advanced Level whenever they feel ready. This level consists of dialogues with a virtual tutor styled after the Telegram messenger, as well as other NPCs like the sly scammer, who teaches the player about security, and the naive and trusting Hamster, who shares common beginner mistakes. It includes dialogues about crypto terms, easy-to-understand analogies, and interesting tasks explained in simple language.

For confirmation and consolidation of knowledge, the player receives special badges, pets and a certificate of completion to share with friends.

Our guided learning journey is structured, scaffolded with special prompts or by virtual tutor, linked to target learning objective, holding the hand of the player through the learning content. Learning Journey is built on the Play-to-Learn methodology: We're guiding our player on this concept starting from joyful to meaningful experiences

• Joyful

Virtual Pet Interaction Simple actions: petting (tapping mechanics), feeding, playing with toys. Crypto-pet Tonchi plays very simple and joyful games.

• Interactive

Community Engagement: Features like sharing pet photos with friends and participating in crypto meetups promote interactive social engagement within the Tonchi community. Referral and squads system brings more engagement to the game Interaction with adorable pets

• Iteractive

Ability to make mistakes, play games to explore the functionality of the wallet Try, fail and try again. This is how players learn Overcome crypto-related anxiety

• Cognitive

Formation of concepts through learning words and images, followed by Recycling and Revision Learning about negative aspects, scammers, and safe information storage. Testing knowledge and skills on the wallet. Development of muscle memory and complete understanding of each button use and profound knowledge on “What am I going to use it for? Moderate cognitive satisfaction from achievements

• Meaningful

Education on investments and deep exploration of the cryptocurrency ecosystem. Getting the Experience level badges and Certificate of Completion Adopting positive crypto-related mindset Developing skills crucial for navigating the realities of the modern world.

We have a systematic approach in creating educational tracks. Thoroughly tailored Learning Experience Design helps to create an engaging educational journey for users, always taking into account our target audience, the degree of complexity and variability of tasks at each stage, and the player's progress in the game and educational tracks, motivation

We work in the Agile Learning Design approach and use the SAM - Successive Approximation Model at early stages.

Affiliate Program and Squads

We plan to collaborate with stores, bloggers, influencers, and games that are interested in attracting new, paying users who have learned how to use a cryptocurrency wallet. The game features several referral leaderboards:

• Personal Player Leaderboard: Top players who have brought in the most referrals.
• Leaderboard of Top Squads: Top Squads that have brought in the most referrals.
• In-Squad Player Leaderboard: Within each Squad, there is a leaderboard for the top players who have brought in the most referrals to that Squad.
• Top Learners Leaderboard: Recognizes players who have successfully completed stages of the Learning Journey.

Players are rewarded with in-game coins and special pets that can only be obtained through the referral program for bringing in friends. Additionally, since our goal is not just to bring players into the game but to introduce new users to the world of cryptocurrency, referrers will receive bonuses each time their referrals successfully complete a stage of the Learning Journey.

At the end of each month, the top referrers with the most referrals will receive special achievements and a unique pet of the month.

Monetization

• In-Game Purchases with Telegram Stars - food, toys, extra tasks, new tonchi

• Rare pets - that will later be converted into individual stickers. These stickers will be waiting for tokenization from Pavel Durov.

• We want to become part of a Premium subscription on Telegram this will give the access for the players to exclusive items, missions, no ads and other benefits for a monthly or annual fee.

• Opportunity to buy VIP player status

• Ability for KOLs to create customised pets for a special price and the ability to resell them to fans on the P2P marketplace.

• Wheel of Fortune mechanism allows advertising collaborations with companies for giveaways such as Emirates Fortune Week, Spotify , BookMate, etc.

• Display ads. Built-in ad units that are shown to users. You can offer to view ads in exchange for in-game bonuses.

• Branding of interior items, food, layout

• Onboarding for non-custodial wallets like TonKeeper, MyTonWallet. As the TON ecosystem develops, the number of wallets will increase, requiring new users.

Tokenomics

Tokenization mechanics are similar to Notcoin (advertisers purchase tokens and distribute a portion for completing tasks, while some tokens are burned to maintain token value).

Launching an NFT collection and own token with TonRaffles.

Token utility:

Ownership of a specific amount of tokens (levels).You receive a discount for using the product. Owners of rare NFTs receive a percentage of the company's overall earnings

In the future, we are looking towards education platforms like Galxe, Layer3, which immerse users in various protocols and the history of the Web3 industry, rewarding them for actions.

What can be monetized:

• NFT pets.
• Primary market ( make to get)
• Secondary market (trade)
• Purchase of internal goods
• Sale of quests linked to another product, for example DeDust.
• Traffic
• Crossbreeding, minting new pets
• Soulbound tokens

Key references:

• Telegram bot: https://t.me/tonchi_wallet_bot

• Telegram community: https://t.me/Tonchi_wallet